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    Practical writing on workflow orchestration in Salesforce.

    Working notes, architecture patterns, customer perspectives, and field-tested ideas from the Ortoo Orchestrator team.

    AI governance

    Salesforce Workflows Don’t Need More Automation and AI, They Need Control 

    Adding more flows and rules doesn’t fix Salesforce workflows. It creates complexity. Here’s why systems become harder to manage, and why issues keep coming back.

    Elisa Mustonen5 min read
    Application forms awaiting review on a counter.
    AI governance

    How to Use Governed AI in Salesforce and Keep Control

    This article explains how to balance AI automation and human oversight within Salesforce workflows to prevent operational risks.

    Taylor Reed5 min read
    Agentforce and Q-assign
    AI governance

    What Does Agentforce Mean For Your AppExchange Apps?

    With Agentforce, the specialized processes and automations you’ve painstakingly built or purchased from the AppExchange remain just as valuable, but now you can call on them with conversational commands.

    Amy Grenham3 min read
    email to case
    Workflow orchestration

    Email to Case Salesforce | Automate Customer Support

    Ortoo’s Email-to-Case: AI Edition, represents a significant upgrade on Salesforce’s own Email-to-Case solution

    Taylor Reed9 min read
    Intelligent AI Lead Assignment
    Workflow orchestration

    AI-Powered Lead Distribution in Salesforce

    Lead assignment is a critical component of the sales process. Get it wrong and your Sales KPIs will be a continual disappointment. Get it right and your revenue will soar

    Taylor Reed8 min read
    Smart Email Templates in Salesforce
    Workflow orchestration

    AI-Driven Email Templates in Salesforce

    AI-driven email templates in Salesforce can transform your email strategy, with enhanced personalization, efficiency, and accuracy. AI-powered templates dynamically adapt to each recipient, ensuring timely, context-specific communication.

    Amy Grenham2 min read
    Salesforce Round Robin Case and Lead Assignment
    Workflow orchestration

    AI-Powered Round Robin Assignment in Salesforce

    Discover how AI-powered round-robin Salesforce assignment drives efficiency for management of Leads, Cases, and more. This article explores the capabilities and limitations of Salesforce-native round-robin functionality and how AI can plug the gaps.

    Amy Grenham4 min read
    Streamline Customer Service with Q-assign’s ‘Keep Available Until’ Feature
    Workflow orchestration

    Managing Customer Service Agent Absence in Salesforce

    Managing agent availability can be a hassle, especially without an ‘Out-of-Office’ setting. Q-assign’s new Salesforce feature, ‘Keep Available Until,’ solves this problem by allowing managers to set a date for agents to resume case assignments automatically.

    Amy Grenham1 min read
    Smart Actions | Ortoo's AI powered processes on Salesforce
    AI governance

    Smart Actions: AI-Powered Salesforce Processes at your Fingertips

    Smart Actions revolutionizes Salesforce workflows by integrating AI-driven automations that simplify and enhance business processes. Users can leverage AI to automate tasks, enrich data, and manage communications effortlessly. Featuring a user-friendly interface and a freemium model, Smart Actions offers significant efficiency gains and cost savings over traditional manual operations.

    Amy Grenham3 min read
    How AI and Salesforce is set to transform the Banking sector
    Workflow orchestration

    How Salesforce and AI is About to Transform Banking

    Via innovative and streamlined AI-driven operations, traditional banking processes are set to transform.

    Amy Grenham2 min read
    Salesforce AI Services in Action
    Workflow orchestration

    Einstein Copilot vs AI Services for Salesforce (by Ortoo)

    Comparing Salesforce’s long-awaited Einstein Copilot with AI Services (on the AppExchange), which offers access to external LLM’s like ChatGPT, Gemini and LLaMA

    Taylor Reed6 min read
    Your Data Foundation for AI-driven Sales Operations on Salesforce
    AI governance

    Your Data Foundation for AI-driven Sales Operations on Salesforce

    Welcome to a period perhaps more significant than any other in business history , the onset of the AI revolution. The implications are enormous, the pace is swift, and though the full impact remains to be fully grasped, one thing is undeniably certain , be prepared or be left behind! Sales teams are among those who have the most to gain, and the most to change. And whilst not all generative AI capabilities on the Salesforce roadmap are currently GA, there is a window of opportunity now to prepare with a solid data foundation.

    Taylor Reed6 min read

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