Deploying AI with Salesforce and Ortoo

Salesforce’s Einstein 1 Platform

Salesforce’s Einstein 1 Platform is a leader in AI for CRM, providing advanced tools that drive business outcomes through predictive analytics, automation, and personalization. However, these powerful capabilities come at a high cost, with Einstein 1 for Sales, for example, starting at €500 per user per month. This can be a significant investment, particularly for small to medium-sized businesses.

Challenges with Traditional AI Deployment

Deploying AI within Salesforce traditionally involves navigating a steep learning curve, significant financial investment, and a need for specialized expertise. These challenges can make AI seem inaccessible to many businesses, especially those with limited resources.

Ortoo’s Accessible AI Solutions

Ortoo addresses these challenges by offering a range of AI-powered tools that are fully native to Salesforce and available on the AppExchange. These solutions, which include the freemium Smart Actions app, provide similar transformative benefits as Salesforce’s AI, but at a fraction of the cost and complexity. Ortoo’s tools are designed to be easy to deploy and use, making AI accessible to businesses of all sizes.

To learn more about Ortoo’s commitment to delivering powerful AI solutions, visit AI Powered Salesforce Automation & Productivity Tools

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The Core of Salesforce AI - Einstein

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Salesforce’s Solution

Salesforce Einstein serves as the AI backbone of the entire Salesforce platform. It powers predictive analytics, automation, and personalization across CRM functions. Einstein’s capabilities are integrated throughout the Salesforce ecosystem, from sales forecasting to customer service automation, providing businesses with the tools they need to make smarter decisions and improve efficiency.

Einstein is also built with a strong emphasis on security and ethical use, encapsulated in the Einstein Trust Layer. This framework ensures that AI operations are secure, compliant with global standards, and ethically sound, protecting both the business and its customers.

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Ortoo’s Solution

Ortoo provides AI-powered tools that deliver similar benefits as Salesforce Einstein but at a more accessible price point. These tools are fully native to Salesforce, ensuring seamless integration and operation within the Salesforce environment. Ortoo’s solutions are designed to be straightforward to deploy and use, allowing businesses to harness the power of AI without the need for extensive resources or expertise.

Real-World Impact: Ortoo’s tools have been successfully implemented across various industries, driving significant improvements in efficiency, accuracy, and customer satisfaction. These success stories highlight the transformative potential of AI when it is made accessible and affordable.

Explore Ortoo’s innovative solutions in action through Ortoo Videos – AI-powered Salesforce Apps.

Personalizing Marketing with AI

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Salesforce’s Solution

Salesforce’s Marketing AI is revolutionizing how businesses engage with their customers. By leveraging AI-driven event triggers, advanced segmentation, and automated follow-ups, Marketing AI enables businesses to deliver personalized experiences at scale. This level of personalization not only enhances customer engagement but also improves conversion rates and loyalty.

Through real-time data and predictive analytics, Marketing AI adjusts messaging and customer journeys dynamically, ensuring that each interaction is timely, relevant, and impactful. This capability is crucial in today’s competitive market, where personalized customer experiences can be a key differentiator.

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Ortoo’s Solution

Ortoo offers marketing automation tools that provide similar personalization capabilities, tailored to the needs of businesses seeking a more cost-effective solution. With Ortoo, businesses can easily segment their audience, create personalized messaging, and automate follow-ups within Salesforce. These tools are designed to be easy to use and deploy, ensuring that businesses can enhance their marketing efforts without the need for significant investment.

Detailed Use Cases

AI-driven email templates in Salesforce

If your business process is built on customer communication via email, AI-powered email templates are a game-changer.

Use AI to Create Personalized Autoresponders in Salesforce

Automating the creation of personalized autoresponders with Ortoo’s Smart Actions and native prompt builder boosts engagement, efficiency and customer experience.

Enhancing Sales with Sales AI

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Salesforce’s Solution

Salesforce’s Sales AI is designed to boost sales productivity by automating key processes such as forecasting, communication, and deal management. With AI-driven insights, sales teams can prioritize opportunities with the highest potential and focus on closing deals more efficiently. Predictive analytics further enhance this process by improving the accuracy of sales forecasts, allowing sales teams to operate with greater confidence.

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Ortoo’s Solution

Ortoo enhances these capabilities with tools like Q-assign, which intelligently assigns leads and opportunities based on AI-driven criteria. This ensures that the right sales rep is always working on the right opportunity, maximizing conversion rates and efficiency. Ortoo also offers tools for automating task scheduling and generating personalized communications, making sales processes more streamlined and effective.

Key Use Cases

Automate Task Scheduling for Sales Reps in Salesforce via AI

Automating task scheduling with Ortoo’s Smart Actions transforms the task management process enhancing efficiency, accuracy and responsiveness.

Affordable Co-pilot: Sending Personalized Emails from Salesforce

Ortoo’s Smart Actions provide a budget-friendly way to deploy a ChatGPT-style co-pilot within Salesforce helping sales reps effortlessly write personalized emails.

Round Robin Assignment in Salesforce: The AI Effect

By leveraging AI, businesses can ensure every task is handled by the right person at the right time, leading to better outcomes and a more effective team.

Revolutionizing Customer Service with Service AI

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Salesforce’s Solution

Salesforce’s Service AI is designed to automate and enhance customer service operations, offering capabilities such as AI-powered case management, predictive service insights, and autonomous support through AI agents. These tools streamline workflows, reduce response times, and improve customer satisfaction by ensuring that customers receive timely, relevant assistance.

Examples of Service AI in Action

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Ortoo’s Solution

Ortoo’s tools bring similar capabilities to customer service teams at a more accessible price point. Fully integrated with Salesforce, Ortoo’s solutions automate key customer service tasks, allowing teams to focus on delivering exceptional service without being bogged down by repetitive tasks.

Key Use Cases

Explore how Ortoo’s solutions can optimize your customer service operations with Email To Anything – AI-Powered Salesforce Email Integration and Using AI to Triage Leads Automatically within Salesforce.

Email To Anything - AI-Powered Salesforce Email Integration

Effortlessly manage emails in Salesforce. Send to distribution lists, capture replies, view conversations and even deploy AI to assist with triage and classification.

Using AI to Triage Leads Automatically within Salesforce

Automate the triage of inbound leads ensuring that each lead is accurately categorized and prioritized.

Optimizing Commerce with AI

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Salesforce’s Solution

Salesforce’s Commerce AI transforms the online shopping experience by offering personalized product recommendations, AI-driven promotions, and automated content creation. These tools help businesses engage customers more effectively, driving higher conversion rates and fostering customer loyalty.

Key Features

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Ortoo’s Solution

While Ortoo’s primary focus is on CRM and customer service, its tools can also support eCommerce operations by enhancing customer communications and automating follow-up processes. Ortoo’s solutions are fully native to Salesforce, allowing businesses to integrate eCommerce operations with their existing Salesforce infrastructure seamlessly.

Example Use Case

While specific content wasn’t matched to Commerce AI, you can explore Ortoo’s other automation capabilities for comprehensive CRM management.

AI Builder - Customization and Flexibility

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Salesforce’s Solution

Salesforce’s AI Builder is a powerful toolset that allows businesses to create customized AI models and automations tailored to their specific needs. Whether it’s building custom AI workflows or integrating third-party AI models, AI Builder offers the flexibility to design and deploy AI solutions that fit perfectly within a company’s unique operational framework.

Examples of AI Builder in Use

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Ortoo’s Solution

Ortoo provides a similar level of customization through its automation tools, which are designed to be flexible and user-friendly. Businesses can create custom workflows, automate processes, and build AI-driven solutions directly within Salesforce, all without needing extensive coding or technical expertise

Key Use Cases

To see how Ortoo’s automation tools can transform your operations, visit Smart Actions: AI-Powered Salesforce Processes at your Fingertips.

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Smart Actions: AI-Powered Salesforce Processes at your Fingertips

Deploy AI (including external LLM’s, like ChatPGT, Claude and Gemini) to any business process in Salesforce via a configurable, user-friendly interface.

Trust and Security - The Einstein Trust Layer

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Salesforce’s Solution

Salesforce places a strong emphasis on trust and security, ensuring that all AI operations are compliant with global standards and ethical guidelines. The Einstein Trust Layer includes features such as data masking, dynamic grounding, and zero data retention, all designed to protect customer information and maintain the integrity of AI-driven processes.

Key Security Features

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Ortoo’s Solution

Ortoo aligns with Salesforce’s rigorous security standards, ensuring that its AI-powered tools are not only effective but also secure. By adhering to these standards, Ortoo offers businesses the confidence they need to deploy AI-driven solutions within Salesforce without compromising on data protection or compliance.

Security and Compliance

While there isn’t specific Ortoo content tied directly to the Trust Layer, you can trust that Ortoo’s solutions are designed with security and compliance at the forefront.

Empowering Developers with Einstein for Developers

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Salesforce’s Solution

Salesforce offers a suite of tools under Einstein for Developers, designed to make AI more accessible to developers and admins. These tools include AI-driven coding assistance, workflow automation, and the ability to integrate custom AI models into Salesforce. By simplifying the development process, Salesforce empowers developers to build, customize, and deploy AI solutions more efficiently.

Detailed Use Cases

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Ortoo’s Solution

Ortoo complements these capabilities by offering tools that are easy to customize and deploy, even for those with limited technical expertise. Ortoo’s solutions allow developers to quickly set up AI-driven workflows, making it easier to tailor Salesforce to meet specific business needs.

Developer-Centric Use Cases

Discover how to enhance your Salesforce environment with Smart Actions – Run AI Automations on Demand.

Smart Actions

Deploy AI/GPT to any Sales or Service/Support process in Salesforce affordably with Smart Actions. Featuring a Prompt Builder and powerful customization options Smart Actions lets you automate manual and complex tasks and launches at the click of a button with integrations like ChatGPT, Gemini, Claude, and Einstein.