ByMyCar Accelerates Email-to-Lead with AI-Powered Automation

ByMyCar's existing email-to-lead process was heavily dependent on rigid templates and manual oversight, creating both cost and operational challenges across regions.

• Costly template changes required notifying Orange and incurred delays.
• Scalability issues in smaller markets (e.g. Belgium, Italy, Spain) due to dealer count and complexity.
• Manual mapping disrupted automation, causing delays and errors.
• Duplicate leads were generated by follow-up emails, skewing reporting.
• Limited notifications for non-Salesforce users hindered external collaboration.

To overcome these challenges, ByMyCar adopted Ortoo's AI Services, leveraging large language models (LLMs) and natural language processing directly within Salesforce.

• AI-powered data extraction handles unstructured emails without rigid templates.
• 50–100 Salesforce fields auto-filled in one step with structured, validated data.
• Custom matching logic eliminates lead duplication.
• Configurable notifications reach external stakeholders outside Salesforce.
• Business users manage templates directly—no IT needed.

Since implementing Ortoo's AI Services, ByMyCar has seen dramatic improvements in efficiency, accuracy, and scalability. The solution has removed template dependencies, empowered business teams, and delivered measurable impact across multiple countries and brands:

• 50–100 fields auto-populated instantly
• No-code configuration by business users
• Multi-country support for 40–50 unique templates
• Eliminated template-related disruptions

ByMyCar plans to launch a proof of concept in a market not yet live in Salesforce to test the solution's scalability in a controlled environment. The company intends to expand to additional markets, ensuring consistent automation and reduced costs across the board.