USE CASE

Escalating High Priority or Complex Cases Automatically in Salesforce

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OVERVIEW

Efficiently managing high-priority or complex customer service cases is crucial across all industries to ensure customer satisfaction and loyalty. Q-assign’s advanced routing functionality facilitates the automation of case escalation, directing critical issues to the right agents swiftly.

Objective  

To utilize Q-assign’s advanced routing capabilities to identify and automatically escalate high-priority or complex customer service cases to specialized agents, ensuring rapid and competent response. 

Pre-conditions 

  • Q-assign is fully integrated and operational within the Salesforce environment. 
  • Criteria for high-priority or complex cases are established and configured in Q-assign OR AI has been deployed to determine complexity and priority. 
  • Customer service agents’ skills and availability are known. 

Actors

  • Customer Service Representatives 
  • Customer Service Managers 
  • Salesforce Administrator 
  • AI Analysis Tools (if implemented for case assessment) 

Workflow

  1. A customer submits a service request, creating a new case in Salesforce. 
  1. The case is initially assessed by Q-assign based on predetermined criteria such as urgency indicators, customer status, and issue complexity. 
  1. Cases meeting the high-priority or complexity thresholds are escalated and routed to a skilled agent or a queue for skilled customer service agents. 
  1. Alerts are dispatched to the selected agents and their managers, highlighting the urgent case. 
  1. The designated agent promptly addresses the escalated case, with all case details prioritized on their Salesforce dashboard. 
  1. The customer is kept informed throughout the resolution process, enhancing service transparency and trust. 

Post-conditions 

  • High-priority or complex cases are systematically escalated and assigned without delay. 
  • Agents are empowered to focus on cases matching their expertise, improving resolution efficiency. 
  • The customer service workflow remains balanced, with critical cases receiving immediate attention. 

Exceptions 

  • If an appropriate agent is not immediately available, the case is placed in a high-priority queue and flagged for the next available agent, or routed to a manager. 
  • If the automated complexity assessment is contested, a manual review by a manager can recalibrate the case priority. 

Metrics for Success

  • Decrease in average response and resolution times for escalated cases. 
  • Improvement in customer satisfaction metrics across high-priority interactions. 
  • Enhanced agent satisfaction due to a well-structured case allocation system. 
  • Better tracking and reporting of escalated case outcomes for continuous improvement. 

Enhancements 

In addition to its automated escalation functionality, Q-assign for Service offers a suite of advanced features that can be activated to further optimize case routing and handling, elevating your customer service operations to new heights of effectiveness and responsiveness 

  1. Dynamic Assignment Models: Switch dynamically from skills-based to availability-based and/or load-balanced assignment systems when necessary 
  1. Auto-triage: Triage inbound cases automatically, then categorize and prioritize them.  
  1. Sentiment Analysis: Deploy AI to conduct a sentiment analysis and/or trigger other AI-powered actions automatically 
  1. Automatic Reassignment: Automatically reassign problematic cases 
  1. Omni-Channel Routing: Integrate with Omni-Channel for the ultimate case routing solution

CONCLUSION

Q-assign’s advanced routing features set a new standard for customer service effectiveness. By automatically escalating the most critical cases, customer service teams can offer prompt and specialized attention where it is most needed, thereby elevating the customer experience and maintaining a competitive edge in service excellence.
How to achieve workforce effectiveness
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