USE CASE

Email-to-any-object – Integrate Email with any Object in Salesforce

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OVERVIEW

Create and update any record in any object in Salesforce, including custom objects, via inbound emails

Email-to-anything can automatically create and update any record in any Salesforce object from inbound emails. The Dynamic Plug-in Actions enrich these records, classify them based on predefined parameters, prioritize work-items, and even trigger a sequence of automated tasks and workflows. This has a transformative effect on business operations.

Personas

  • Support Person – Receives support requests, tickets, and other work items all day, every day
  • Help Desk Manager – Runs the helpdesk and is a key stakeholder in any SR or ticket management system
  • Business Analyst – Manages reporting and analytics to assess the efficacy of email-driven work management.
  • Salesforce Administrator – Oversees the overall Salesforce app configurations, ensuring functional alignment.

Problem Statement

Support teams and Help Desks are continually struggling to work through their workloads in the most effective manner, leading to inefficiencies and inaccuracies.

  • Manual Inputs – Labor-intensive and susceptible to human errors.
  • Data Inconsistencies – Elevated risk of imprecise data capture.
  • Response latency – Protracted intervals in executing subsequent actions.
  • Regulatory Non-Compliance – Fluctuating data integrity heightens compliance-related vulnerabilities.
  • Low ROI – Allocation of resources to low-value tasks erodes return on investment.
  • Employee Disengagement – Recurring, monotonous activities diminish workforce enthusiasm and engagement.

Solution

Email-to-anything transforms these challenges by orchestrating the ingestion and real-time modification of Salesforce work-items via email. This effectively means that any team running on Salesforce can set-up thei own, low-cost, native ticketing system in Salesforce, to manage support requests, tasks, trouble tickets or any other work-item.

  • Work-Item Generation – Transforms inbound emails into structured Salesforce records applicable to any object.
  • AI-Powered Classification – Leverages artificial intelligence to categorize and segregate work-items, thus automating the item’s lifecycle stage assignment
  • Data augmentation – Employs Plug-in Actions that invoke AI models to enrich existing records with real-time data
  • Real-Time Notifications – Dispatches real-time alerts for any updates or creations in work-items, optimizing action cycles
  • 100% Native Integration – Native Salesforce integration facilitates fluid and secure operational continuity
  • Object-agnostic Email Functionality – Enables email sending capabilities from a diverse range of Salesforce objects like Tasks, Work Orders, and custom objects

Benefits

  • Operational streamlining – Utilize automation to redeploy your team’s bandwidth towards strategic imperatives
  • Data Accuracy – Achieve unparalleled accuracy in work-item data through AI-enhanced functionalities
  • Faster Response Times – Real-time alerting mechanisms enable immediate responses, increasing the efficacy of work-item management
  • ROI Maximization – Attain amplified returns by reallocating resources from manual labor to revenue-generating activities

CONCLUSION

Teams leveraging Salesforce are poised for a transformation in operational efficiency and data management with Email-to-anything. By automating the creation and updating of records across diverse objects directly from inbound emails, and enriching those records through AI-driven Plug-in Actions, the app optimizes work-item prioritization and can trigger a sequence of automated tasks. This holistic approach paves the way for increased productivity, resource optimization, and revenue acceleration.
How to achieve workforce effectiveness
Email-to-anything is available on a FREE 30-day trial. This includes the complete working product with all features enabled. Test it out today to understand how your team can be more effective.

Effortlessly manage emails in Salesforce and even deploy AI to assist with triage and classification

Case Studies

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