In the higher education sector, Comms Manager integrated with Salesforce offers a sophisticated solution for communicating with students. Educational institutions can leverage the app to send important emails to students, create segmented distribution lists, capture replies, and utilize AI-driven sentiment analysis and automated email sequences.
Pre-conditions
- Comms Manager is integrated with the institution’s Salesforce system.
- Student data, including interests and other attributes, is up-to-date in Salesforce.
- AI models for sentiment analysis are configured and integrated with Comms Manager.
Personas
- University Administrators
- Academic and Student Affairs Departments
- IT Support Staff
Workflow
Segmentation of Student Database: Students are segmented based on their interests, academic programs, and other attributes.
Preparation of Notifications: Relevant departments prepare content for various notifications including academic updates, event information, and general announcements.
Sending Emails: Comms Manager automates the dispatch of these emails to segmented student lists.
Response Management: Student replies are captured by Comms Manager, triggering updates in Salesforce fields as needed.
Sentiment Analysis: AI-driven sentiment analysis is conducted on student responses to gauge the overall sentiment and feedback.
Automated Email Sequences: Based on student interactions and sentiment analysis, Comms Manager triggers automated email sequences for follow-up communications.
Post-conditions
- Students receive timely, relevant, and personalized information.
- Enhanced tracking and management of student responses and engagement levels.
Metrics for Success
- Increased open and response rates of emails sent to students.
- Positive sentiment trends identified through AI analysis.
- Efficient management and updating of student data based on email interactions.
Benefits
- Improved communication with students through targeted and timely notifications.
- Efficient handling of student responses, leading to better engagement and satisfaction.
- Advanced insights into student feedback and engagement using AI-driven sentiment analysis.
Optional Enhancements
- Integration with student portals or mobile apps for multi-channel communication.
- Development of predictive models to anticipate student needs and queries.