USE CASE

Education: Send Notifications to Students with Comms Manager

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OVERVIEW

A comprehensive AI-automated communication solution for higher education institutions, enabling effective tailored email communication programs to students.

In the higher education sector, Comms Manager integrated with Salesforce offers a sophisticated solution for communicating with students. Educational institutions can leverage the app to send important emails to students, create segmented distribution lists, capture replies, and utilize AI-driven sentiment analysis and automated email sequences. 

Pre-conditions 

  • Comms Manager is integrated with the institution’s Salesforce system. 
  • Student data, including interests and other attributes, is up-to-date in Salesforce. 
  • AI models for sentiment analysis are configured and integrated with Comms Manager. 

Personas 

  • University Administrators 
  • Academic and Student Affairs Departments 
  • IT Support Staff 

Workflow 

Segmentation of Student Database: Students are segmented based on their interests, academic programs, and other attributes. 

Preparation of Notifications: Relevant departments prepare content for various notifications including academic updates, event information, and general announcements. 

Sending Emails: Comms Manager automates the dispatch of these emails to segmented student lists. 

Response Management: Student replies are captured by Comms Manager, triggering updates in Salesforce fields as needed. 

Sentiment Analysis: AI-driven sentiment analysis is conducted on student responses to gauge the overall sentiment and feedback. 

Automated Email Sequences: Based on student interactions and sentiment analysis, Comms Manager triggers automated email sequences for follow-up communications. 

Post-conditions 

  • Students receive timely, relevant, and personalized information. 
  • Enhanced tracking and management of student responses and engagement levels. 

Metrics for Success 

  • Increased open and response rates of emails sent to students. 
  • Positive sentiment trends identified through AI analysis. 
  • Efficient management and updating of student data based on email interactions. 

Benefits 

  • Improved communication with students through targeted and timely notifications. 
  • Efficient handling of student responses, leading to better engagement and satisfaction. 
  • Advanced insights into student feedback and engagement using AI-driven sentiment analysis. 

Optional Enhancements 

  • Integration with student portals or mobile apps for multi-channel communication. 
  • Development of predictive models to anticipate student needs and queries. 

CONCLUSION

Comms Manager empowers educational institutions to streamline and enhance their communication with students. By leveraging targeted emails, AI-driven insights, and automated responses, universities can foster a more engaged and informed student body, leading to improved student experiences and administrative efficiency.
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