--- title: "Distribute emails from Salesforce | Ortoo" description: "Send and distribute emails directly from Salesforce against live record data. Email distribution inside Ortoo Orchestrator, with audit on every record." lang: en json-ld: | [ { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://ortooapps.com" }, { "@type": "ListItem", "position": 2, "name": "Use cases", "item": "https://ortooapps.com/use-cases" }, { "@type": "ListItem", "position": 3, "name": "Distribute emails from Salesforce", "item": "https://ortooapps.com/use-case/distribute-emails-from-salesforce-with-email-to-anything" } ] }, { "@context": "https://schema.org", "@type": "Organization", "name": "Ortoo", "url": "https://ortooapps.com/", "logo": "https://ortooapps.com/ortoo-logo-square.png", "parentOrganization": { "@type": "Organization", "name": "Ascendx" } }, { "@context": "https://schema.org", "@type": "WebSite", "name": "Ortoo", "url": "https://ortooapps.com/" }, { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "How is this different from Marketing Cloud or Pardot?", "acceptedAnswer": { "@type": "Answer", "text": "Marketing Cloud and Pardot are separate platforms with their own data models. The workflow inside Ortoo Orchestrator runs natively in Salesforce against Salesforce data, with no export or sync, configured by the team that owns the records." } }, { "@type": "Question", "name": "Can we use this for transactional notifications and bulk distribution?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. Both bulk campaigns and per-record transactional sends use the same segmentation and personalisation logic. Triggers come from data changes, schedules, or manual sends, depending on the workflow." } }, { "@type": "Question", "name": "How does segmentation handle list changes between send and receive?", "acceptedAnswer": { "@type": "Answer", "text": "Segmentation reads Salesforce data at send time. A recipient whose status changes between list build and send is automatically included or excluded based on the rule at the moment of send." } }, { "@type": "Question", "name": "What email-sending infrastructure does this use?", "acceptedAnswer": { "@type": "Answer", "text": "Outbound delivery runs through configured SMTP, AWS SES, or a similar transactional provider, with the workflow handling recipient list, personalisation, and tracking." } }, { "@type": "Question", "name": "How are bounces and unsubscribes handled?", "acceptedAnswer": { "@type": "Answer", "text": "Bounces and unsubscribes log back to the Salesforce record automatically. The workflow respects unsubscribe status on subsequent sends without manual list scrubbing." } }, { "@type": "Question", "name": "Can replies thread back to the originating record?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. Outbound emails sent from Salesforce carry thread context. Inbound replies route back to the originating record automatically through the email orchestration capability inside Ortoo Orchestrator." } }, { "@type": "Question", "name": "Can operations teams adjust segmentation without code?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. Segmentation rules, personalisation templates, and content blocks are all configured declaratively inside Salesforce setup. Operations teams adjust the workflow as campaigns change." } } ] } ] --- [Skip to main content](#main-content) [Support](/support)[Contact](/contact) [![Ortoo logo, workflow orchestration for Salesforce](/assets/ortoo-logo-gradient-C54UkOOH.webp)](/) Ortoo Orchestrator Solutions Why Ortoo Resources About [Pricing](/pricing) [Map your workflow](/contact?intent=workflow-mapping)[Book a demo](/contact?intent=demo) [Book a demo](/contact?intent=demo) Outbound workflows # Distribute emails from Salesforce. Outbound email leaves Salesforce and lives in a separate marketing tool. Lists drift, personalisation breaks, and reply tracking disappears. Ortoo Orchestrator handles email distribution from Salesforce as one workflow, with live segmentation, per-recipient personalisation, and replies threading back to the originating record. 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customer](data:image/svg+xml,%3csvg%20id='Ebene_1'%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20156%2036'%3e%3cstyle%3e.st0{fill:%23828282}.st1{fill:%23fd8a02}%3c/style%3e%3cpath%20style='fill:%23828282;fill-opacity:1'%20class='st0'%20d='M78.6%207.4h5.2v22.7h-5.2z'/%3e%3cpath%20style='fill:%23fd8a02;fill-opacity:1'%20class='st1'%20d='M31.5%207.4l-7.4%2019.9-.1.2c-.6%201.6-2.1%202.8-3.8%203h-1.4c-1.7-.2-3.1-1.4-3.7-2.9l-.1-.3L7.6%207.4h6.1L19.5%2023l5.8-15.6.6-1.5C26.8%203.5%2023.5%200%2013.4%200S-.4%204.3%200%209.1c.4%204.9%206%2016%208.9%2020.4%202.8%204.3%206.6%206.4%2010.5%206.4%203.9%200%208-2%2010.4-8.1%201.8-4.6%207.8-20.4%207.8-20.4h-6.1z'/%3e%3cpath%20style='fill:%23828282;fill-opacity:1'%20class='st0'%20d='M59.5%2019.2c0%20.5%200%20.9-.1%201.4H42.7c.6%203.7%203.2%205.7%206.5%205.7%202.5%200%204.3-.9%206.1-2.7l3%202.7c-2.1%202.6-5.1%204.2-9.3%204.2-6.6%200-11.6-4.8-11.6-11.8%200-6.5%204.6-11.8%2011.1-11.8%207.3%200%2011%205.7%2011%2012.3zm-5.2-2c-.3-3.3-2.3-6-5.8-6-3.2%200-5.4%202.4-5.9%206h11.7zM147.6%2018.5l8-11h-5.5l-5.2%207.5-5.2-7.5H134l8%2011.2-8.3%2011.5h5.5l5.5-7.9%205.6%207.9h5.7l-8.4-11.7z'/%3e%3cpath%20style='fill:%23828282;fill-opacity:1'%20class='st0'%20d='M133.9%2018.8c0%206.5-5.3%2011.8-11.8%2011.8-6.5%200-11.8-5.3-11.8-11.8%200-6.5%205.3-11.8%2011.8-11.8%206.5-.1%2011.8%205.2%2011.8%2011.8zm-4.6%200c0-4-3.2-7.2-7.2-7.2s-7.2%203.2-7.2%207.2%203.2%207.2%207.2%207.2%207.2-3.3%207.2-7.2zM104.9%207.4l-6.1%2016.5-6.1-16.5h-5.6l9.3%2022.7h4.7l9.3-22.7zM63%2017.8v12.3h5.2V17.8v-.6c.2-1.4%201-4.2%205.1-4.5h.8V7.4h-.5c-7.1.2-10.5%205.2-10.6%2010v.4z'/%3e%3c/svg%3e) 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customer](data:image/svg+xml,%3c?xml%20version='1.0'%20encoding='UTF-8'%20standalone='no'?%3e%3c!--%20Created%20with%20Inkscape%20\(http://www.inkscape.org/\)%20--%3e%3csvg%20xmlns:svg='http://www.w3.org/2000/svg'%20xmlns='http://www.w3.org/2000/svg'%20version='1.0'%20width='800'%20height='110.066'%20viewBox='0%200%20800%20110.066'%20id='svg2'%20xml:space='preserve'%3e%3cdefs%20id='defs23'%20/%3e%3cg%20style='display:none'%20id='Grade'%3e%3c/g%3e%3cg%20id='Camada_1'%3e%3c/g%3e%3cg%20id='Área_de_trabalho'%3e%3c/g%3e%3cg%20id='Linhas-guia'%3e%3c/g%3e%3cg%20id='Page_1'%3e%3cg%20id='Camada_1_1_'%3e%3cg%20id='g10'%3e%3cpolygon%20points='0,4.723%200,19.33%2023.959,19.33%2070.846,107.261%20128.543,107.261%20175.43,19.184%20199.385,19.033%20199.437,4.723%20127.761,4.723%20127.761,19.083%20146.849,19.083%20113.74,81.595%2077.933,19.301%20104.05,19.184%20104.004,4.723%200,4.723%20'%20style='fill:%230d3896;fill-rule:evenodd'%20id='polygon12'%20/%3e%3cpolygon%20points='462.405,4.723%20462.405,19.33%20486.357,19.33%20533.245,107.261%20590.944,107.261%20637.831,19.184%20661.789,19.033%20661.832,4.723%20590.169,4.723%20590.169,19.083%20609.249,19.083%20576.141,81.595%20540.33,19.301%20566.455,19.184%20566.406,4.723%20462.405,4.723%20'%20style='fill:%230d3896;fill-rule:evenodd'%20id='polygon14'%20/%3e%3cpath%20d='M%20344.515,4.723%20L%20344.515,19.33%20L%20368.47,19.33%20L%20368.51,91.118%20L%20343.255,91.118%20L%20343.255,107.119%20L%20368.527,107.262%20L%20488.139,107.262%20L%20488.139,59.532%20L%20472.558,59.532%20C%20471.704,84.803%20449.782,91.152%20440.548,91.152%20C%20432.087,91.152%20415.693,91.119%20415.693,91.119%20L%20415.693,19.301%20L%20439.288,19.183%20L%20439.256,4.722%20L%20344.515,4.722%20L%20344.515,4.723%20z%20'%20style='fill:%230d3896;fill-rule:evenodd'%20id='path16'%20/%3e%3cpath%20d='M%20262.808,94.13%20C%20248.453,94.13%20236.822,76.935%20236.822,55.713%20C%20236.822,34.486%20248.453,17.278%20262.808,17.278%20C%20277.159,17.278%20288.794,34.486%20288.794,55.713%20C%20288.794,76.935%20277.159,94.13%20262.808,94.13%20L%20262.808,94.13%20z%20M%20263.864,1.777%20C%20223.144,1.777%20190.135,26.024%20190.135,55.922%20C%20190.135,85.822%20223.143,110.066%20263.864,110.066%20C%20304.581,110.066%20337.595,85.822%20337.595,55.922%20C%20337.595,26.024%20304.581,1.777%20263.864,1.777%20L%20263.864,1.777%20z%20'%20style='fill:%230d3896;fill-rule:evenodd'%20id='path18'%20/%3e%3cpath%20d='M%20725.215,93.857%20C%20710.865,93.857%20699.235,76.377%20699.235,54.804%20C%20699.235,33.239%20710.866,15.755%20725.215,15.755%20C%20739.567,15.755%20751.195,33.239%20751.195,54.804%20C%20751.196,76.376%20739.567,93.857%20725.215,93.857%20L%20725.215,93.857%20z%20M%20726.276,0%20C%20685.547,0%20652.548,24.642%20652.548,55.028%20C%20652.548,85.413%20685.546,110.05%20726.276,110.05%20C%20766.99,110.05%20800,85.413%20800,55.028%20C%20800,24.642%20766.99,0%20726.276,0%20L%20726.276,0%20z%20'%20style='fill:%230d3896;fill-rule:evenodd'%20id='path20'%20/%3e%3c/g%3e%3c/g%3e%3c/g%3e%3c/svg%3e) ![IG logo, Ortoo customer](data:image/svg+xml,%3csvg%20id='Layer_1'%20data-name='Layer%201'%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20150%20200'%3e%3cdefs%3e%3cstyle%3e.cls-1{fill:%23e01b1c;}%3c/style%3e%3c/defs%3e%3cpath%20class='cls-1'%20d='M25.68,40V160H2.56V40Zm74.55-3h-.61a63,63,0,0,0,.6,125.94c17.75,0,36-7.21,47.76-18.83V90.84H98V113h27.5v19.54l-.3.19a46.38,46.38,0,0,1-25,7.52A40.33,40.33,0,0,1,60,97.84,40.72,40.72,0,0,1,98,59.77c11.25-.65,22,4,30.52,12.16.3.3.64.66,1,1.11l16-16-1-1.11A60.73,60.73,0,0,0,100.23,37Z'/%3e%3c/svg%3e) ![Jaguar Land Rover logo, Ortoo customer](data:image/svg+xml,%3csvg%20xmlns:xlink='http://www.w3.org/1999/xlink'%20xmlns='http://www.w3.org/2000/svg'%20id='JLR_REGULAR'%20data-name='JLR%20REGULAR'%20viewBox='0%200%201206.22%201060.95'%20width='500'%20height='439.78'%3e%3cdefs%3e%3cstyle%3e%20.cls-1%20{%20fill:%20%23231f20;%20stroke-width:%200px;%20}%20%3c/style%3e%3c/defs%3e%3cpath%20class='cls-1'%20d='M49.61,1060.95c74.53-47.23,123.68-132.76,123.68-225.26L173.24,0h-96.12v831.77c0,34.55-8.01,67.28-24.29,94.54-13.76,21.3-31.86,40.71-52.84,55.01l49.61,79.64Z'/%3e%3cpolygon%20class='cls-1'%20points='465.45%20803.57%20465.45%200%20369.33%200%20369.33%20897.13%20907.61%20897.13%20849.94%20803.57%20465.45%20803.57'/%3e%3cpath%20class='cls-1'%20d='M1178.03,247.35C1178.03,108.94,1057.56,0,921.7,0h-260.17v93.56h261.45c91,0,156.36,70.49,156.36,153.79s-65.36,157.64-156.36,157.64h-262.73v93.56h194.8l248.63,398.58h102.53l-249.91-401.14c121.75-15.38,221.72-108.94,221.72-248.63Z'/%3e%3c/svg%3e) ![Komatsu logo, Ortoo customer](data:image/svg+xml,%3csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20170%2034'%3e%3cpath%20d='M159%2033.2c-2.9.1-5.7-.7-7.9-2.5-2.1-1.9-3.2-4.6-3-7.4v-15h9.7v15c0%20.7.6%201.3%201.3%201.3.7%200%201.2-.6%201.3-1.3v-15h9.7v15c0%203.2-1%205.7-3%207.4-2.4%201.8-5.3%202.7-8.1%202.5zm-121.3%200c-7-.1-12.7-5.8-12.6-12.9-.2-7%205.4-12.8%2012.4-12.9%207-.2%2012.8%205.4%2012.9%2012.4v.6c0%203.4-1.3%206.7-3.7%209.1-2.4%202.4-5.6%203.7-9%203.7zm0-16.5c-2%200-3.7%201.6-3.7%203.6s1.6%203.7%203.6%203.7%203.7-1.6%203.7-3.6v-.1c0-2-1.6-3.6-3.6-3.6zm97.6%2016.5c-4.1%200-6.9-1.2-10.4-3.2l2.7-6.4s4%202.6%206.7%202.6c.3%200%20.6%200%20.9-.1.5-.1.8-.5.8-1s-.2-.9-.7-1.1c-.5-.2-1.1-.4-1.6-.5-1.9-.5-4.9-1.2-6.4-4.1-1.7-3.2-1-7.1%201.7-9.4%202.1-1.7%204.7-2.6%207.4-2.6h.5c3%20.1%205.9%201%208.5%202.7l-2.7%206.4c-1.8-1-4.2-2.1-5.7-2.1-.8%200-1.2.3-1.3.9-.1.9.8%201.2%202.3%201.6%201.3.3%202.5.7%203.7%201.3%202.9%201.7%204.4%205.1%203.5%208.4-.4%201.9-1.5%203.5-3.1%204.6-1.9%201.4-4.3%202.1-6.8%202zM9.8%2032.3H0V8.4h9.8V20L15%208.4h11.1l-5.6%2011.7%205.9%2012.2H15.3L9.8%2020.1v12.2zm50%200H51l3.6-23.9h8.9l3%209.6%203-9.6h8.9l3.3%2022.5%207.6-22.5H99l8.2%2023.9H97L94.1%2021l-2.9%2011.3H73l-1.3-9.1-2.5%209.1h-5.7L61%2023.2l-1.2%209.1zm60%200H110v-15h-5.7V8.4h15.4V.8h9.1v9.5h-9.1l.1%2022z'%20fill='%23140a9a'/%3e%3c/svg%3e) ![OppFi logo, Ortoo customer](/assets/oppfi-C1cAew0E.svg) ![Sage logo, Ortoo customer](data:image/svg+xml,%3c?xml%20version='1.0'%20encoding='UTF-8'%20standalone='no'?%3e%3c!DOCTYPE%20svg%20PUBLIC%20'-//W3C//DTD%20SVG%201.0//EN'%20'http://www.w3.org/TR/2001/REC-SVG-20010904/DTD/svg10.dtd'%3e%3csvg%20xmlns:svg='http://www.w3.org/2000/svg'%20xmlns='http://www.w3.org/2000/svg'%20version='1.0'%20width='1024'%20height='446'%20viewBox='-0.72455613%20-0.72455613%2058.75819026%2025.60098326'%20id='svg2317'%3e%3cdefs%20id='defs2319'%20/%3e%3cg%20transform='translate\(-346.34546,-520.28625\)'%20id='layer1'%3e%3cpath%20d='M%20372.07821,531.63637%20L%20372.07821,530.40262%20L%20367.33659,530.40262%20C%20365.00484,530.40262%20363.91609,531.20162%20363.91609,532.43762%20C%20363.91609,533.57087%20364.96609,534.57162%20367.64846,534.57162%20C%20370.95121,534.57162%20372.07821,534.2705%20372.07821,531.63637%20z%20M%20361.93559,523.36912%20L%20360.26259,525.05662%20C%20358.70596,524.12187%20357.11284,523.48812%20354.97484,523.48812%20C%20352.44846,523.48812%20351.59384,524.35537%20351.59384,525.52312%20C%20351.59384,526.25675%20352.21559,526.9905%20354.19721,527.12475%20L%20357.46246,527.32362%20C%20359.47721,527.43875%20360.89334,528.017%20361.81371,528.89712%20C%20362.88834,527.97975%20364.48659,527.39612%20366.59834,527.39612%20L%20372.07821,527.39612%20L%20372.07821,525.67425%20C%20372.07821,524.07262%20370.87359,523.50525%20368.03571,523.50525%20C%20365.97659,523.50525%20364.63221,524.11237%20363.59509,525.069%20L%20361.93559,523.36912%20z%20M%20391.42271,527.65687%20L%20400.58646,527.65687%20C%20400.58646,524.72437%20398.40484,523.26912%20395.98771,523.26912%20C%20393.57196,523.26912%20391.42271,524.69825%20391.42271,527.65687%20z%20M%20377.70559,528.94887%20C%20377.74184,531.714%20377.78584,532.1495%20378.50521,532.92425%20C%20379.06559,533.53012%20380.28059,534.2385%20381.92259,534.2385%20C%20383.52321,534.2385%20384.56346,533.53012%20385.12571,532.92425%20C%20385.84584,532.1495%20385.92671,531.67812%20385.92671,528.94887%20C%20385.92671,526.187%20385.84584,525.714%20385.12571,524.94062%20C%20384.56346,524.33437%20383.52321,523.62625%20381.92259,523.62625%20C%20380.28059,523.62625%20379.06559,524.33437%20378.50521,524.94062%20C%20377.78584,525.714%20377.66809,526.16462%20377.70559,528.94887%20z%20M%20375.21084,522.85987%20C%20375.33771,522.6965%20375.47934,522.53275%20375.63596,522.35687%20C%20376.52871,521.38975%20378.28009,520.28987%20380.84346,520.28987%20C%20382.86584,520.28987%20384.46009,520.95662%20385.93646,522.29087%20L%20385.93646,520.48937%20L%20389.89971,520.48937%20L%20389.89971,522.34262%20C%20391.47184,520.86625%20393.58496,520.28987%20395.56209,520.28987%20C%20399.89746,520.28987%20403.63109,523.26037%20403.65434,528.25212%20C%20403.65959,529.10612%20403.55859,530.63237%20403.55859,530.63237%20L%20391.41759,530.63725%20C%20391.41759,533.3955%20393.29896,534.43675%20396.01234,534.43675%20C%20397.52109,534.43675%20399.43809,533.7465%20400.60059,532.71825%20L%20403.26034,534.65%20C%20401.32271,536.57712%20398.72184,537.62675%20396.08796,537.62675%20C%20393.92134,537.62675%20391.59221,537.1195%20389.89971,535.5755%20L%20389.89971,537.00012%20C%20389.89971,542.10375%20385.85746,544.43812%20381.35059,544.43812%20C%20378.82359,544.43812%20376.25771,543.30325%20374.50896,541.603%20L%20377.57871,539.50237%20C%20378.55184,540.33562%20379.91171,541.03625%20381.42696,541.03625%20C%20384.07059,541.03625%20385.93646,539.73562%20385.93646,537.367%20L%20385.93646,535.63275%20C%20384.69284,536.7995%20382.86584,537.60012%20380.84346,537.60012%20C%20378.62496,537.60012%20377.01596,536.77637%20376.04284,535.92712%20L%20376.04284,537.64287%20L%20372.07821,537.64287%20L%20372.07821,535.91425%20L%20372.00221,535.91425%20C%20371.18546,537.082%20369.82484,537.61537%20367.14284,537.61537%20C%20364.63609,537.61537%20362.72621,536.88762%20361.54646,535.71787%20C%20360.06971,536.937%20357.71734,537.597%20355.01434,537.597%20C%20351.82671,537.597%20348.87196,536.59612%20346.34546,534.56237%20L%20349.10484,532.22775%20C%20350.81484,533.66012%20352.68009,534.3965%20355.32459,534.3965%20C%20357.58021,534.3965%20359.21121,533.66012%20359.21121,532.22775%20C%20359.21121,531.026%20358.16246,530.6595%20356.80121,530.55925%20L%20353.30309,530.29262%20C%20350.03846,530.05937%20347.62846,528.39125%20347.62846,525.49025%20C%20347.62846,522.05412%20350.81484,520.28625%20354.97484,520.28625%20C%20357.97946,520.28625%20360.13284,520.96612%20361.92084,522.06187%20C%20363.37121,520.76212%20365.27596,520.304%20367.84184,520.304%20C%20371.26109,520.304%20373.92921,520.99762%20375.21084,522.85987'%20style='fill:%23008066;fill-opacity:1;fill-rule:nonzero;stroke:none'%20id='path2489'%20/%3e%3c/g%3e%3c/svg%3e) ![Splunk logo, Ortoo customer](/assets/splunk-C0r61HWy.svg) ![Verivox logo, Ortoo customer](data:image/svg+xml,%3csvg%20id='Ebene_1'%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20156%2036'%3e%3cstyle%3e.st0{fill:%23828282}.st1{fill:%23fd8a02}%3c/style%3e%3cpath%20style='fill:%23828282;fill-opacity:1'%20class='st0'%20d='M78.6%207.4h5.2v22.7h-5.2z'/%3e%3cpath%20style='fill:%23fd8a02;fill-opacity:1'%20class='st1'%20d='M31.5%207.4l-7.4%2019.9-.1.2c-.6%201.6-2.1%202.8-3.8%203h-1.4c-1.7-.2-3.1-1.4-3.7-2.9l-.1-.3L7.6%207.4h6.1L19.5%2023l5.8-15.6.6-1.5C26.8%203.5%2023.5%200%2013.4%200S-.4%204.3%200%209.1c.4%204.9%206%2016%208.9%2020.4%202.8%204.3%206.6%206.4%2010.5%206.4%203.9%200%208-2%2010.4-8.1%201.8-4.6%207.8-20.4%207.8-20.4h-6.1z'/%3e%3cpath%20style='fill:%23828282;fill-opacity:1'%20class='st0'%20d='M59.5%2019.2c0%20.5%200%20.9-.1%201.4H42.7c.6%203.7%203.2%205.7%206.5%205.7%202.5%200%204.3-.9%206.1-2.7l3%202.7c-2.1%202.6-5.1%204.2-9.3%204.2-6.6%200-11.6-4.8-11.6-11.8%200-6.5%204.6-11.8%2011.1-11.8%207.3%200%2011%205.7%2011%2012.3zm-5.2-2c-.3-3.3-2.3-6-5.8-6-3.2%200-5.4%202.4-5.9%206h11.7zM147.6%2018.5l8-11h-5.5l-5.2%207.5-5.2-7.5H134l8%2011.2-8.3%2011.5h5.5l5.5-7.9%205.6%207.9h5.7l-8.4-11.7z'/%3e%3cpath%20style='fill:%23828282;fill-opacity:1'%20class='st0'%20d='M133.9%2018.8c0%206.5-5.3%2011.8-11.8%2011.8-6.5%200-11.8-5.3-11.8-11.8%200-6.5%205.3-11.8%2011.8-11.8%206.5-.1%2011.8%205.2%2011.8%2011.8zm-4.6%200c0-4-3.2-7.2-7.2-7.2s-7.2%203.2-7.2%207.2%203.2%207.2%207.2%207.2%207.2-3.3%207.2-7.2zM104.9%207.4l-6.1%2016.5-6.1-16.5h-5.6l9.3%2022.7h4.7l9.3-22.7zM63%2017.8v12.3h5.2V17.8v-.6c.2-1.4%201-4.2%205.1-4.5h.8V7.4h-.5c-7.1.2-10.5%205.2-10.6%2010v.4z'/%3e%3c/svg%3e) 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What it is ## Email distribution, in plain terms. Distribute emails from Salesforce means sending outbound and transactional messages directly from Salesforce, against live record data, with the workflow handling segmentation, personalisation, delivery tracking, and reply capture in one execution. Email distribution sits inside Ortoo Orchestrator. The email orchestration capability inside Ortoo Orchestrator runs the workflow natively in Salesforce, with no export to a separate platform and no reconciliation between systems. The problem ## Distribute emails from Salesforce when the data is current, not when an export gets stale Native Salesforce email-to-case does not extend to classification, routing, or audit on every reply. Distribute emails from Salesforce sounds simple until the team tries to do it at scale. Lists get exported, uploaded to a separate email tool, personalised against fields that drifted weeks ago. The recipient who changed status yesterday gets the wrong segment today. Salesforce does not know who received what. Reply tracking depends on reconciling exports from the email platform with Salesforce records, and the reconciliation is never quite clean. Reporting on outbound performance lives in a separate dashboard from the records the email touched. > Email distribution that lives outside Salesforce never quite catches up with Salesforce data. Ortoo Orchestrator runs outbound distribution inside Salesforce. Segmentation reads live data, personalisation maps to Salesforce fields per recipient, and delivery results land back on the record. One workflow, no export-and-reconcile. // HOW IT WORKS ## Triggered by case context. Not by who is watching the queue. 1. 01 // STEP 01 ### Build the recipient list from live Salesforce data. Segmentation reads any Salesforce report, list view, or rule-based query against any object. The list reflects current data at send time, not the data that was true at export. 1. Pull list Report, view, query 2. Live data At send time 3. Apply suppression Unsubscribed out Step 01 — Segment 01 2. 02 // STEP 02 ### Personalise per recipient against Salesforce fields. Merge fields map to any standard or custom Salesforce field on the recipient record. Conditional content blocks render based on segment, status, or any other attribute the team configured. 1. Merge fields Standard + custom 2. Conditional blocks Per segment 3. Compose per recipient One render each Step 02 — Personalise 02 3. 03 // STEP 03 ### Send, track, and capture replies on the record. Delivery, opens, clicks, and bounces all land back on the Salesforce record. Replies thread back to the originating record automatically through the email orchestration capability inside Ortoo Orchestrator. 1. Deliver SMTP, SES, provider 2. Log on record Open, click, bounce 3. Thread replies Back to record Step 03 — Send 03 What good distribution needs ## Three things separate workflow-driven outbound from a list dumped into a separate tool. Sending email is the easy part. Doing it against current Salesforce data, with personalisation that survives reality, and audit trails that survive reporting, is what makes the workflow useful. The path is operationally realistic: start with one workflow at a time, expand step by step as the team is ready. [Book a demo ](/contact?intent=demo) ### Live segmentation Recipient lists reflect current Salesforce data at send time, not the export from last week. ### Per-recipient personalisation Merge fields map to Salesforce fields with conditional content per recipient. ### Audit trail on the record Delivery, opens, clicks, and replies all log on the Salesforce record without reconciliation. Before vs after ## What changes when distribution runs inside Salesforce. The recipients do not change. What changes is whether the message reflects current data. Before Before 1. 01 Exported lists 2. 02 Drifted fields 3. 03 External tool 4. 04 Reconciled reporting Lists get exported, drift, and bounce against records that have moved on. After With Ortoo Orchestrator 1. 01 Live segmentation 2. 02 Current fields 3. 03 Native Salesforce 4. 04 Reporting on record Lists pull from live Salesforce data; personalisation maps to the record at send time. Where it fits ## Works with the Salesforce tools you already use. ### Distribute emails from Salesforce for transactional sends Transactional Triggered Status changes, stage transitions, and field updates trigger transactional sends. The workflow runs the personalisation per recipient and logs the send on the Salesforce record, so the audit trail is the same as for bulk distribution. ### Distribute emails from Salesforce alongside Marketing Cloud Marketing Cloud Pardot Marketing Cloud and Pardot handle marketing-led campaigns. The workflow inside Ortoo Orchestrator handles operational and transactional outbound that needs to run against current Salesforce data without the export-and-sync cycle a separate platform requires. ### Distribute emails from Salesforce with reply capture Reply capture Inbound Outbound emails sent from Salesforce carry thread context. Inbound replies route back to the originating record through the email orchestration capability, so the conversation lives where the record lives. Built for operations and RevOps ## Outbound that runs against the Salesforce record, not a copy of it. ### Salesforce becomes the system of record for outbound. Every message, every open, every click, every bounce, and every reply lives on the recipient's Salesforce record. Reporting, segmentation, and follow-up all read from the same source of truth without reconciliation. ### Operations owns the segmentation logic. Recipient lists and personalisation rules live in Salesforce setup, configurable by the team that owns the data. No export to a separate tool, no risk of stale segmentation logic in another system. The service ops team owns this workflow, with operations team adjusting rules as the business changes. ### Send-time data freshness is guaranteed. The recipient list and merge fields read Salesforce data at send time. A recipient who changed status yesterday gets the right segment today; one who unsubscribed gets excluded automatically. List rule Field values Unsubscribe Bounce history Segment Language Stage Customer tier Last sent Signals the distribution workflow evaluates Components of email distribution ## Four elements every Salesforce-native distribution workflow needs. Ortoo Orchestrator provides the engine. Segmentation rules and templates are configured by ops. ### Live Salesforce segmentation Build recipient lists from any Salesforce object with rule-based or report-based segmentation. ### Per-recipient personalisation ### Native delivery tracking ### Salesforce-native execution // RULE CONFIG #### Transactional outbound, stage-triggered trigger Opportunity stage change segmentation Live Opp + Contact personalisation Per-recipient merge delivery Provider of choice tracking Opens, clicks, bounces audit Logged on record WHEN stage = closed-won THEN send onboarding email; personalise from Account + Opp fields; log result on record. Case studies ## Teams running outbound from Salesforce as a workflow. [ Sage Intacct Brought outbound distribution inside Salesforce, replacing exports to separate email tools with a workflow that segments and personalises against live data. Read case study ](/case-studies/sage-intacct-2)[ Verivox 75% Combined outbound distribution with the routing capability inside Ortoo Orchestrator to keep customer messaging aligned with case status in real time. Read case study ](/case-studies/verivox)[ Splunk Coordinated outbound distribution across regions and languages, with segmentation handled inside Salesforce per recipient. Read case study ](/case-studies/splunk) Related use cases ## Adjacent outbound workflows in Ortoo Orchestrator. [ Email-to-Anything Capture inbound email as structured records on any object. ](/use-cases/email-to-anything)[ Salesforce mass communications with Comms Manager Send personalised outbound at scale from Salesforce. ](/use-cases/comms-manager-mass-communications-salesforce)[ AI-personalised sales emails Generate personalised outbound emails per recipient. ](/use-cases/ai-personalized-sales-emails-salesforce)[ Salesforce custom workflow orchestration Outbound email orchestration alongside operational workflows. ](/solutions/custom-orchestration) FAQ ## Common questions How is this different from Marketing Cloud or Pardot? + Marketing Cloud and Pardot are separate platforms with their own data models. The workflow inside Ortoo Orchestrator runs natively in Salesforce against Salesforce data, with no export or sync, configured by the team that owns the records. Can we use this for transactional notifications and bulk distribution? + Yes. Both bulk campaigns and per-record transactional sends use the same segmentation and personalisation logic. Triggers come from data changes, schedules, or manual sends, depending on the workflow. How does segmentation handle list changes between send and receive? + Segmentation reads Salesforce data at send time. A recipient whose status changes between list build and send is automatically included or excluded based on the rule at the moment of send. What email-sending infrastructure does this use? + Outbound delivery runs through configured SMTP, AWS SES, or a similar transactional provider, with the workflow handling recipient list, personalisation, and tracking. How are bounces and unsubscribes handled? + Bounces and unsubscribes log back to the Salesforce record automatically. The workflow respects unsubscribe status on subsequent sends without manual list scrubbing. Can replies thread back to the originating record? + Yes. Outbound emails sent from Salesforce carry thread context. Inbound replies route back to the originating record automatically through the email orchestration capability inside Ortoo Orchestrator. Can operations teams adjust segmentation without code? + Yes. Segmentation rules, personalisation templates, and content blocks are all configured declaratively inside Salesforce setup. Operations teams adjust the workflow as campaigns change. Bring outbound inside Salesforce ## Send every email to the right team automatically. Book a 30-minute conversation. We will walk through your current outbound flow and where workflow execution removes the export-and-reconcile lag. Installs natively into Salesforce. Start with one workflow, expand to others as the team is ready. You pay for work completed, not the steps required to complete it. [Book a demo ](/contact?intent=demo)[Map your workflow](/contact?intent=workflow-mapping) ![Ortoo logo, workflow orchestration for Salesforce](/assets/ortoo-logo-C6Mjw-cG.svg) Workflow orchestration in Salesforce, executed by specialized agents under controlled AI. 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