How you go about lead management in Salesforce is one of the most critical keys to success for any organization running on the Salesforce CRM. The speed and accuracy with which you create, distribute and respond to leads will effectively determine your conversion rates and, ultimately, your sales revenues.
Keeping lead response times to a minimum is critical to maximizing lead conversion rates. Your Salesforce lead assignment system could hold the key. According to the Harvard Business Review, you are 400 times more likely to convert a lead if you respond within the first 5 minutes. But most organizations aren’t even responding to leads within an hour, let alone 5 minutes.
In any sales scenario, load-balancing is critical. It’s no use queuing a lead for your best rep if they’re already working on loads of high priority leads. By the same token, you don’t want a rep sat idle just because they are less experienced